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The Little Black Book of Design
The Little Black Book of Design
by Adam Judge
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Creative Workshop: 80 Challenges to Sharpen Your Design Skills
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
by David Sherwin
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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
by William Lidwell Kritina Holden Jill Butler
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Logo Design Love: A Guide to Creating Iconic Brand Identities
Logo Design Love: A Guide to Creating Iconic Brand Identities
by David Airey
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Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
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The Design of Everyday Things
The Design of Everyday Things
by Donald A. Norman
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Non-Designer's Design Book, The (3rd Edition)
Non-Designer's Design Book, The (3rd Edition)
by Robin Williams
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Web Site Design Houston Article

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Placing Ads on the website-don’t turn off your readers

from: Jon St. George - Designs-By-Jon.com

Let me warn you first- At the end of this article you may say that if we had to follow all the advice mentioned in this article we would never be able to monetize our sites with the use of ads. Yes, this s difficult. There is a fine balance between presenting the content of your website and also trying to gain something by means of ads. But, this article just tends to say the in the bid to earn through ads, often website owners put so many disturbing and annoying ads that eventually drive out the visitors. Now, let me tell you something about the various types of ads which we see everyday on the net.

You must have noticed that there are many different types of ads on the web world. Some of them are subtle, but some of them just aren't – in fact, after a while, the ads at some sites can annoy you enough that you'll either block them out entirely or leave the website. Do you want your readers to be turned off by ads on your website too? Probably you want to have ads on your website without annoying your visitors while browsing your website. Avoiding the following types of ads can be useful-

Pop-ups

Pop ups are easily one of the most annoying ad types: these open a new browser window to display, and force you to close them before you can continue viewing the main site. Now, most of the web browsers have a feature which does not allows ads to pop-up. This means that most of your readers will not get to see your ‘pop-up’ ads and even if they do they would be annoyed by them.

Floating Ads and Takeovers

The advent of pop-up blocking software has meant that pop-ups have virtually been replaced by floating ads and website 'takeovers' – that is, ads produced using Flash which appears on top of the page you're seeing, hiding the main content. These ads are even more annoying than pop-ups, because they usually don't come up with a close button for a few seconds after they appear, and missing it slightly can cause the advertiser's site to appear. A reader can be easily driven crazy by such ads and will want to avoid your website completely.

Interstitials

Interstitials are a popular form of high-revenue advertising. The principle is that an ad is displayed on a full-page before the content, and then the user has to click through from there to get to the page they want. This annoys users who might be looking for some information – this form of ads work on sites where you have something exclusive to offer, like an exclusive story or a video. If used effectively, they can be a big revenue generator.

If you make the use of interstitials for your webpage, make sure you don't track them using cookies, as this will cause users with cookies disabled to see the ad far more times than they would like to. You can use Javascript to make sure that the ad disappears automatically and quickly, without the user having to click through – this makes them far less annoying.

Animated Ads

Animated GIFs have become popular on the web and one of the reasons is their overuse in advertising. Animated GIFs ads cycle rapidly through garish colors flashing text, and sometimes these even appear move around to draw the viewer’s attention. However, it draws attention only for the wrong reasons-to turn off the viewers from the site. Modern animated ads using Flash can even have sound, although this is quite rare, as even the advertisers don't want to annoy people that much. But still some ‘smart’ people use this. Please do avoid these.

In a bid to increase revenues people generally go overboard in the use of ads. I understand you have to monetize your site and the use of ads is imperative for that but think from the point of view of a reader and then place ads. A simple, informative ad can do wonders for your site without distracting your viewers.



 

Web Site Design Houston News

Website Design and Mobile Applications Development in Texas - SBWire (press release)


Website Design and Mobile Applications Development in Texas
SBWire (press release)
Internet is fast becoming a great source to attract new customers and for most of companies it is an important part of marketing by facing the competitive markets with a good quality website design in Texas. Houston, TX -- (SBWIRE) -- 01/23/2012 ...

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Houston Web Design Company Donates a Free Website to a Local Non-Profit - PR Web (press release)


Houston Web Design Company Donates a Free Website to a Local Non-Profit
PR Web (press release)
Houston web design company Adhere Creative announces the winner of their One Award for 2012. This year's award goes to local non-profit Spay/Houston, the only no-kill animal shelter and sanctuary in the Houston area. This award will help us achieve our ...

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Alumni center out of the picture? - The Baylor Lariat


The Baylor Lariat

Alumni center out of the picture?
The Baylor Lariat
This diarama was posted on the Baylor Bears Facebook page, an unofficial website. It was confirmed to be a legitimate photo by Nicholas Joos, executive associate athletics director for external affairs. By Daniel C. Houston The Hughes-Dillard Alumni ...

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Teleflex to Focus on Innovative Products at the Society of Critical Care ... - EON: Enhanced Online News (press release)


Teleflex to Focus on Innovative Products at the Society of Critical Care ...
EON: Enhanced Online News (press release)
(EON: Enhanced Online News)--Teleflex Incorporated (NYSE: TFX) will showcase a number of anesthesia, respiratory therapy and vascular access products at the Society of Critical Care Medicine's 41 st Critical Care Congress February 4-8, in Houston, ...

and more »

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Red Cross Unveils Disaster Operations Center - Patch.com


Red Cross Unveils Disaster Operations Center
Patch.com
By Julie Pendray It looks a bit like NASA's Johnson Space Center in Houston. Rows of desks, with computers and phones, facing large screens in a huge, darkened room. It has been four years since a firestorm stormed through north and eastern San Diego ...

and more »

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Kraton Performance Polymers, Inc. Announces Fourth Quarter and Full Year 2011 ... - MarketWatch (press release)


Kraton Performance Polymers, Inc. Announces Fourth Quarter and Full Year 2011 ...
MarketWatch (press release)
HOUSTON, Feb. 2, 2012 /PRNewswire via COMTEX/ -- Kraton Performance Polymers, Inc. /quotes/zigman/580558/quotes/nls/kra KRA -3.50% , a leading global producer of styrenic block copolymers announces that it has scheduled a conference call on Thursday, ...
KRATON PERFORMANCE POLYMERS INC : Kraton Performance Polymers, Inc. Announces ...4-traders (press release)

all 3 news articles »

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Showyou 3.0 for iPad: video from your friends on the web (hands-on) - The Verge


Showyou 3.0 for iPad: video from your friends on the web (hands-on)
The Verge
By Thomas Houston on February 2, 2012 12:00 pm 8Comments While YouTube is quite good at sending users down a rabbit hole for hours via its related sidebar videos, the site's homepage recommendations hardly reflect the fact that I've spent probably ...

and more »

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